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close up of different pills, photo credit: raimond-klavins-n-7HTOiJPso-unsplash

IBUPROFEN

MANDATE

Redesign the packaging for the in-house label “Life” at Shoppers Drug Mart.

CHALLENGE

The challenge was to design a clear and visually appealing packaging that could accommodate a large amount of text. Initially, a horizontal type was experimented with to match the information on the bottle, but a vertical layout was eventually chosen to better align with the label on the bottle.

APPROACH

The project started with examining conventional layouts used for ibuprofen packaging and then testing out different color combinations that would match the intended pills. The layout, text size, and color palette were refined through a process of trial and error until a cohesive design was achieved.

OUTCOME

The final design featured a vertical layout that distinguishes it from other products on the shelf and a consistent color code that helps customers identify the product before they reach the cash. The text was legible and flowed well with the design without overpowering it. The project provided valuable insights into the intricacies of packaging design, such as creating and test printing die lines, as well as testing text size and color.

CHILDREN

children strength ibuprofen packaging
red and blue pills layed out, photo credir: behnam-norouzi-illu2AvJO2A-unsplash

REGULAR

regular strength ibuprofen packaging
red, blue and white pills close up, photo credit: ginger-EzXnHsdCHiI-unsplash

EXTRA STRENGTH

extra strength ibuprofen packaging
colourful pills closeup, photo credit: joshua-coleman-AVqs0ItdMQM-unsplash
all three strengths, bottles
all three strengths, boxes